Local is Big Time: Digitally Forward Case for House of Brands

Challenge: Increase new customer acquisition in new areas.

About: Optimum faced a critical disconnect—their brand campaign was building love, but new customer sign-ups were ice cold. The acquisition funnel had stalled despite growing brand affinity, creating a gap between awareness and action that threatened growth targets.

We revolutionized Optimum's approach by deploying an AI-enabled strategy that intelligently bridged brand building with performance marketing. Our AI-powered solution analyzed real-time consumer behavior patterns, identified local market nuances, and dynamically optimized messaging to create hyper-relevant connections between Optimum's brand promise and individual consumer needs. The technology enabled us to deliver personalized brand experiences that drove immediate action, rather than just admiration.

The AI continuously learned from engagement data, refining audience targeting and creative optimization to maximize both brand resonance and conversion rates. By leveraging machine learning algorithms, we could predict which brand messages would most effectively drive sign-ups in specific neighborhoods and demographics.

Within just one month, the acquisition funnel transformed from tepid to blazing hot. Sign-ups surged as our AI-powered brandformance approach proved that sophisticated technology could seamlessly merge emotional brand connection with performance-driven results. This wasn't just a campaign success—it was proof that AI-enhanced brandformance represents the future of marketing, where brand love and business growth accelerate together through intelligent automation.Results: 30% increase in web traffic & 5% increase in new customer orders

Client Name: Optimum Cable

Campaign Name: Local is Big Time

Year Released: 2024