Saatchi & Saatchi was founded in 1970 by brothers Charles and Maurice Saatchi in London, quickly rising to prominence through their innovative and often provocative advertising campaigns.

What sets Saatchi & Saatchi apart is our long-standing mantra of "Nothing is Impossible" - approaching advertising challenges with bold, attention-grabbing creativity that transforms how audiences connect with brands.

Long before it was en vogue, we had become the advertising agency known for campaigns that blended art and commerce in unexpected ways, catapulting brands, including leading universities, to the top of their categories through seamless integration of storytelling and experience.

From inception, we have pioneered the concept of what it means to advertise, breaking from the traditional model of adapting campaigns for channels, instead creating universal messages that resonate across cultures and platforms.

We seamlessly blend brand and performance to drive not just one time outcomes but develop long standing repeat customers.

As the landscape around us evolves and audiences have endless choices, a product or message alone is rarely enough to differentiate one brand from another. What makes the difference is the story you tell, the experiences you create, and the emotional connections you forge across every touchpoint.

Great advertising, at its core, is about creating these moments that resonate deeply with people, inspiring them to engage and join the brand in its journey. We call this Fervor—a proven approach that has driven success for brands.